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Resume

Experience

Freelance Copywriter

Digital Copywriting​​

  • Blogs

  • Social Media Content Calendars​

  • Email Marketing

Industries 

  • Healthcare & Wellness

  • Optometry

  • Wastewater Treatment

  • Auto Financing

  • Landscaping & Lawn Care

Director of Social & Copy

Account Management

  • Proposal Writing 

  • Client Presentation 

  • Budget & Billing 
     

Paid Social Media​

Paid Social Media

Account Management

  • Proposal Writing​

  • Client Presentation

  • Client Communication

  • Account Billing

Campaign Management 

  • Integrated Digital Marketing Planning

  • Oversaw Team Deliverables

  • Crafted Paid Ad Message & Copy

  • Collaborated on Creative Direction

  • Performed Advanced Targeting, Tagging & Tracking

  • Developed Custom Marketing Landing Pages

  • Measured Campaign Performance & Conversion Optimization​

Freelance  |  Current

TRAINOR Associates

Digital Media Coordinator  |  2017 – 2018

Digital & Social Media Manager  |  2018 – 2021

Director of Social & Copywriting  |  2021 – 2022

Copywriting

Organic Social​

  • Market Research & Best Practices​

  • Developed Key Messaging, Post Themes & Content Calendars

  • Final Edits & Approval

  • Client Communication

Blog Management

  • Vet & Oversaw Freelance Copywriters

  • Market Research 

  • Developed Brand Style Guides

  • Crafted Compelling Copy

  • Leveraged SEO Principles & Keyword Research​

  • Backlink Building & Analytics â€‹

Hud-Son Forest Equipment

Digital Media Coordinator |  2015 – 2017

Account Management

  • Managed Social Accounts (FB, IG, Pinterest, YouTube) 

  • Integrated Digital Media Marketing (FB, Adwords, Email)

  • Digital & Social Reporting, Lead Management, Recommendations

  • Planned, Wrote & Executed New Website Launch â€‹

Experience

Education

SUNY Plattsburgh | 2015 | 3.6 GPA

Journalism, B.A.

Public Relations, B.A.

  • Dean's List

  • Teaching Assistant 

  • Student Tour Guide

  • Recipient of Mayor's Community Service Award

Cardinal Points 

A weekly print & online, independent student newspaper.

  • Features Editor  |  2014 – 2015

  • Opinions Editor  |  2013 – 2014

  • Staff Writer  |  2012

Shine On! 

An organization dedicated to educating young girls on the importance of media literacy, communication skills & character strengths.

  • Lead Event Coordinator  |  2012 – 2015

Internships

Office of Marketing & Communications  |  2014 – 2015

  • Interviewed prominent figures on campus, established alumni & local leaders

  • Wrote three feature stories per week

  • Wrote press releases and media advisories

Grey Fox Bluegrass Festival  |  2014

  • Compiled artist information

  • Wrote feature profiles 

  • Copy-edited press releases & marketing materials

Skills & Expertise

Digital Marketing (B2B & B2C)

  • Paid Search

    • Google Adwords, Display, My Business, YouTube

  • Paid Social 

    • Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat

  • Email Marketing​


Strategy

  • Proposal Writing & Formatting

  • Brand & Rebrand Development

  • Optimized A/B Testing

  • Audience Segmentation

  • Search Engine Optimization (SEO)

  • Research & Implement Industry Best Practices
     

Leadership

  • Evaluate Applicants

  • Onboard New Team Members

  • Oversee Team Deliverables

    • Provide Quarterly Performance Reviews 

Tools & Software

Management & Communication

  • Basecamp

  • Monday.com

  • Clickup

  • Workamajig

  • Slack

  • WeTransfer

  • Dropbox

  • Zoom, Google Meet, BlueJeans, Join.Me
     

Content Planning

  • Airtable

  • Hootsuite

  • Loomly

  • Sprout Social

  • Adobe Suite (inDesign, Photoshop)

  • Microsoft 365 

  • Vimeo & YouTube

  • WordStream

  • SEMrush

  • Grammarly
     

Marketing 

  • Google

    • Analytics​

    • Search Console

    • Keyword Planner

  • Social

    • ​Meta Business Suite

    • LinkedIn Business Manager
       

Email Marketing & Lead Management

  • Omnisend

  • Constant Contact

  • ActiveCampaign

  • MailChimp
     

eCommerce

  • Shopify

  • Wix

  • Squarespace

  • WordPress

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